Enabling individuals and organisations to realise their strategic goals
penny-2
As a senior medical physician, I bring extensive leadership experience and a diverse portfolio which includes healthcare strategy, digital transformation, innovation and quality improvement, clinical governance and operational excellence.

I work across the public, private and charitable healthcare sectors and in various board level positions.

 

Therefore, I possess a unique understanding of the relationship between healthcare organisations and how they interact in an integrated care system.

My applied doctoral research on organisational leadership, healthcare strategy and change, combined with my portfolio career and coaching studies, makes me uniquely placed to consult individuals and organisations on strategic change.

 

Take a look at my Website Resources and what I offer and get in touch.

More About Penny

Background Summary

I am a healthcare executive and medical consultant with >20 years experience in the NHS and with active leadership roles in the public, private and voluntary sectors. 

 

NHS and private roles

Currently holding the roles of Chief Clinical Information Officer (CCIO) and Consultant Clinical Oncologist at UHCW, having previously held Clinical Director and Deputy Chief Medical officer roles in the same NHS Trust.

Also serving as Chief Medical Officer for Icon Cancer Centre UK since January 2025, having previously held the role of Chief Clinical Strategy Officer in the same company since 2024. Previously held the role of Chief Medical Officer for Genesis Care UK (2018-20).

 

Awards and Recognitions

Awarded CCIO of the Year 2025 by the Digital Health Networks and Oncologist of the Year 2025 by the Yes to Life cancer charity for my contribution to digital health and integrative cancer care, respectively.

 

I have been named amongst the top 100 NHS Leaders in October 2025 and top 100 Women shaping the future of NHS Technology and Leadership in February 2026.

 

Key Board level roles

Senior fellow role at the Faculty of Leadership and Management (FMLM), fellow of the Royal Society of Medicine and member of the RSM’s Digital Health Council, member of West Midlands Clinical Senate.

 

Chair of the Digital Health Networks CCIO Advisory panel (2025-27), having previously held a vice-chair role at DHN (2023-25).

Member of the UKDHC Executive committee

Chair of the Healthcare Innovation Consortium’s EPR Network

Member of the Royal Society of Medicine’s digital health council

Advisor for the CGI Board and Luminary Advisor for St Vincent’s Consulting.

 

Chair of the National Centre Integrative Oncology charity, having served as a Board Trustee member for two cancer charities previously.

 

Achievements

In 2025, I published the first ever Electronic Patient Record implementation blueprint, which you can find in the resources section of my website.

 

Because of my continuous leadership in the Innovation strategy and Implementation space, I consult and advise other organisations in their strategy and transformation journeys.

 

Current advisor for the WHO Academy for Lifelong Learning in Global Health, strategic advisor in various private and government organisations, specialist advisor for the Care Quality Commission and Healthcare Ombudsman.

 

Academic career

Academically, I have served as senior clinical lecturer and tutor in Dundee, Bristol and Warwick universities and I’m currently an associate at Warwick Business School and senior clinical lecturer at the University of Warwick. Served as NICE Health Technology Assessment Committee member and as member and Vice-Chair of two UK Research Ethics Committees.

 

Education

Completed a Doctorate in Business Administration (DBA) at Warwick Business School in 2021, with a focus on innovation strategy and implementation success using leadership enablers. I have been awarded an MBA from Bradford university, an MSc in Public Health/Health Management from the University of London and a Diploma in Digital Health Leadership from the NHS Digital Academy/Imperial College. I’m also a certified Lifestyle Medicine practitioner from the BSLM as well as a certified professional Health Coach from the UKIHCA.

 

Authorship

Author of the Springer’s book on Leadership and Innovation in Healthcare https://link.springer.com/book/10.1007/978-3-031-28353-6and co-author of Springer’s book on Integrative Medicine in Breast cancer https://link.springer.com/book/10.1007/978-3-031-51216-2

 

Authored several book chapters and peer-reviewed papers, an active blogger in various healthcare journals, I co-host a thought leadership podcast and I present regularly in national and international conferences.

 

Have a look at my website resources for more information and get in touch to discuss any of my services.

Let's Chat
What I Offer
Stay updated on industry trends and events
Follow us on